Shakeup Cosmetics

All Eyes on Shakeup

Founded by twin brothers Jake and Shane Xu, Shakeup has been developed to combat topical skin imperfections with discrete, easy-to-use colour cosmetics formulated specifically for men's skin.

Founded by twin brothers Jake and Shane Xu, Shakeup has been developed to combat topical skin imperfections with discrete, easy-to-use colour cosmetics formulated specifically for men's skin.

After years of battling redness and dark circles under the eyes, the pair set out to create Shakeup. Their main focus was the products must be value for money and they must be fuss-free and the application process easy. After many a day working alongside industry leading cosmetic chemists in their UK Lab, Shane and Jake agreed that the first 3 products would be a under eye concealer [Eye Eye Captain], a BB tinted moisturiser [Let's Face It] and a lip conditioning treatment [Lip Life To The Full].

Lip Life To The Full is suitable for all skin types and skin tones as it's a clear, colour-free formula. This plumping and dehydration-fighting lip gel glides onto the lips leaving a natural finish. Featuring Hyaluronic Acid to hydrate and plump, Tri-peptide to encourage faster cell turnover and Cocoa Butter to condition.

Eye Eye Captain comes in three shades and we promise you'll find one that works perfectly for you. Light, Medium and Dark are the options and between the three variants they cover all skin tones. Complete with colour correction technology, Eye Eye Captain will have you looking well-rested and dark-circle-free in a jiffy. To apply, swipe a small amount from the outside of the eye towards the bridge of the nose and tap it gently into the skin to blend.

Let's Face It, Shakeup's answer to a clear, imperfection-free complexion, is a BB tinted moisturiser also featuring colour correction technology. Available in Light, Medium and Dark shades, this Hyaluronic Acid infused, SPF20 formula defends against UV skin damage and has the ability to completely -and naturally- conceal redness, breakouts and dilated pores.

The Shakeup collection is vegan-friendly.

Shop Shakeup here