Serums

Skincare Serums for Men

Serums for men are powerful skincare solutions designed to deliver fast, targeted results. These concentrated formulas are packed with active ingredients that penetrate deep into the skin, making them ideal for addressing specific skin concerns like ageing, uneven skin tone, dryness, breakouts or dullness. As an intensive treatment, serums work more effectively than regular moisturisers by focusing on high-performance results in a short amount of time.

Men’s skin can often benefit from the advanced care that serums provide, particularly for issues such as fine lines, dark spots, or dehydration. Whether you're looking for an anti-ageing serum, a hydrating boost, or something to brighten and even out your complexion, serums are the perfect solution to elevate your skincare routine.

Serums are lightweight, fast-absorbing, and should be applied after cleansing but before moisturising. This step ensures that the potent ingredients can penetrate deeply and work their magic without interference from heavier products. Key ingredients to look for in men’s serums include hyaluronic acid for hydration, vitamin C for brightening and combating environmental damage, and retinol for anti-ageing benefits.

Because serums are so concentrated, a little goes a long way. With regular use, they can dramatically improve your skin’s texture, tone, and overall appearance. Whether you're dealing with specific concerns or just want to enhance your daily grooming routine, serums for men offer an easy, effective way to achieve healthier-looking skin. Explore our range of mens serums to find the right formula for your skincare goals.

Allies of Skin Daily Firming Trio

R$ 403,00 BRL

R$ 8,96 /ml

Malin + Goetz Replenishing Face Serum

R$ 428,00 BRL

R$ 14,27 /ml

Save R$ 112,00

Shakeup Cosmetics Face 4Ward Pro-Youth Serum | 30ml

R$ 112,00 BRL R$ 224,00 BRL

The Ordinary Multi-Antioxidant Radiance Serum

R$ 91,00 BRL

R$ 3,03 /ml

Allies of Skin Azelaic & Kojic Advanced Clarifying Serum

R$ 600,00 BRL

Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum

R$ 1.213,00 BRL

R$ 40,43 /ml

Save R$ 239,00

Kelsey Three Moons Brightening Concentrate

R$ 240,00 BRL R$ 479,00 BRL

R$ 8,00 /ml

Recipe for Men Anti-Aging Hydrating Gel | 75ml

R$ 192,00 BRL

R$ 2,56 /ml

Verso Hydration Serum

R$ 511,00 BRL

Germaine de Capuccini Expert Lab Glycocure Hydro-Retexturing Booster Concentrate

R$ 600,00 BRL

R$ 12,00 /ml

Save R$ 88,00

Malin + Goetz Retinol Correcting Serum

R$ 353,00 BRL R$ 441,00 BRL

R$ 11,77 /ml

Save R$ 255,00

Kelsey Full Bloom Plumping Concentrate

R$ 256,00 BRL R$ 511,00 BRL

R$ 8,53 /ml

Save R$ 92,00

Grown Alchemist Instant Smoothing Serum | 25ml

R$ 215,00 BRL R$ 307,00 BRL

R$ 8,60 /ml

Germaine de Capuccini Purexpert Balancing Perfecting Serum | 50ml

R$ 383,00 BRL

R$ 7,66 /ml

Germaine de Capuccini Timexpert SRNS Repair Night Progress

From R$ 313,00 BRL

R$ 17,76 /ml

Save R$ 447,00

Votary Night Star Serum

R$ 447,00 BRL R$ 894,00 BRL

R$ 14,90 /ml

Save R$ 239,00

Kelsey Morn to Eve Global Protection Concentrate

R$ 240,00 BRL R$ 479,00 BRL

R$ 8,00 /ml

Verso Super C Serum

R$ 511,00 BRL

Votary Vitamin C Glow Serum

R$ 447,00 BRL

BiRetix Double Correction Serum

R$ 256,00 BRL

Patchology Skincare Booster

From R$ 115,00 BRL

R$ 5,12 /ml

Germaine de Capuccini Expert Lab Growth Factor

R$ 230,00 BRL

Germaine de Capuccini Expert Lab Retinight

R$ 575,00 BRL

R$ 11,50 /ml

Save R$ 132,00

Apeer Lift Serum

R$ 526,00 BRL R$ 658,00 BRL

R$ 17,53 /ml

Save R$ 83,00

Apeer Hydrating Serum

R$ 332,00 BRL R$ 415,00 BRL

R$ 11,07 /ml

Save R$ 83,00

Apeer Calming Serum

R$ 332,00 BRL R$ 415,00 BRL

R$ 11,07 /ml

Save R$ 83,00

Apeer Glowing Serum

R$ 332,00 BRL R$ 415,00 BRL

R$ 11,07 /ml

Save R$ 83,00

Apeer Plumping Serum

R$ 332,00 BRL R$ 415,00 BRL

R$ 11,07 /ml

Save R$ 83,00

Apeer Redness Serum

R$ 332,00 BRL R$ 415,00 BRL

R$ 11,07 /ml

Recipe for Men Instant Recharge Face Serum

R$ 179,00 BRL

R$ 5,97 /ml

Save R$ 93,00

Grown Alchemist Skin Renewal Serum

R$ 278,00 BRL R$ 371,00 BRL

R$ 11,12 /ml

Save R$ 207,00

Narcyss Acid House Protective Serum

R$ 208,00 BRL R$ 415,00 BRL

R$ 6,93 /ml

Save R$ 128,00

Endocare Radiance Concentrate

R$ 383,00 BRL R$ 511,00 BRL

Save R$ 93,00

Grown Alchemist Age Spot Corrector | 30ml

R$ 278,00 BRL R$ 371,00 BRL

R$ 9,27 /ml

Save R$ 59,00

Grown Alchemist Detox Serum Antioxidant +3 Complex - group

Grown Alchemist Detox Serum Antioxidant +3 Complex (30ml)

R$ 235,00 BRL R$ 294,00 BRL

R$ 7,83 /ml

Germaine de Capuccini Synergyage Intensive Relief Hydrating Dermo Protective Gel | 30ml

R$ 262,00 BRL

R$ 8,73 /ml

Sold out

Germaine de Capuccini B-Calm SOS Intensive Care Balm | 30ml

R$ 485,00 BRL

R$ 16,17 /ml

Notify me when available

Sold out

Germaine de Capuccini Time Expert White Power Light Booster Serum (50ml)

Germaine de Capuccini Timexpert White Power Light Booster Serum | 50ml

R$ 607,00 BRL

R$ 12,14 /ml

Notify me when available

Sold out

Germaine de Capuccini Timexpert Lift Vector Lift Serum | 50ml

R$ 843,00 BRL

R$ 16,86 /ml

Notify me when available

Sold out

Germaine de Capuccini So Delicate SOS Desensitising Serum

R$ 466,00 BRL

R$ 15,53 /ml

Notify me when available

most common questions:

What if my purchase isn't right for me? Can I return it?

We want you to make the most out of your purchase so, if it's not right for you please get in-touch. Some products are only returnable in saleable condition, therefore, if you have purchased any product and used it we can't offer a refund or an exchange. Only goods in saleable condition may be returned. The reason for this is the health and safety legislation involved in the use of cosmetics.

Where's my order?

We always aim to get your goods out to you as soon as possible. If you place your order before 4pm (BST) Mon-Fri, we'll ship it that very same day. Orders processed after this time will be shipped on the next available working day. You can track your order by logging into your account and selecting 'Track My Order.' This will provide the most up-to-date information on the progress of your order. Please allow up-to 5 working days for your order to arrive.

My payment has been declined, why?

This may be because:

- Your bank has declined the payment; or

- You entered the incorrect information when you placed your order.

Your first action should be to contact your bank to rule out any issues at their end.

When should I expect to receive my order?

Standard UK delivery is offered free of charge for all orders over £25.00. 5 working days should be allowed for your parcel to arrive, although it's usually much faster.

I don't understand how to use my products, can you help?

Of course, we're always on hand to help, day or night. For immediate advice call us on (+44) 01483 600 469, we'll happily talk you through it.

My order arrived damaged, what should I do?

Apologies, We make every effort to pack your goods securely. Please return it to us as soon as possible. We'll happily replace it.