{"title":"Most Popular Fragrances of 2026","description":"\u003cp\u003eThis year, these fragrances landed in more shopping carts than any others.\u003c\/p\u003e","products":[{"product_id":"histoires-de-parfums-ambre-114-eau-de-parfum","title":"Histoires de Parfums Ambre 114 Eau de Parfum","description":"\u003cp\u003eAmbre 114 Eau de Parfum by Histoires de Parfums.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGender: Unisex\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHistoires de Parfums Ambre 114 Eau de Parfum Fragrance Notes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Thyme, Nutmeg.\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Rose, Geranium, Patchouli, Sandalwood, Cedar, Vetiver.\u003c\/li\u003e\n\u003cli\u003eBase Notes: Amber, Vanilla, Tonka Bean, Benzoin, Musk.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAmbre 114 is an exercise in balance and restraint, an amber constructed with discipline rather than excess. This mythical raw material improves a 114-element composition, each material chosen not to dominate, but to support the whole. Amber is the axis here, approached with respect for its history and shaped with a contemporary hand.\u003c\/p\u003e\n\u003cp\u003eThe opening introduces soft spices and resins, measured and warm, designed to bloom slowly on skin. Nothing rushes. Nothing shouts. An enchanting fragrance of Amber-coloured skin warmed by a balmy, aromatic breeze, the kind of warmth that feels lived-in rather than decorative.\u003c\/p\u003e\n\u003cp\u003eThe texture is intentionally powdery, allowing the amber to feel smooth, almost tactile. It has an exceptional amber signature that lasts for days, built through careful layering rather than sheer concentration. The sweetness is controlled, the warmth calibrated, ensuring the composition remains balanced from start to finish. Ambre 114 is not about spectacle; it is about craftsmanship. A deliberate, enduring amber that honours tradition while proving that complexity, when mastered, feels easy.\u003c\/p\u003e","brand":"Histoires de Parfums","offers":[{"title":"120ml","offer_id":55187532579201,"sku":"0841317000129","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"60ml","offer_id":55187581993345,"sku":"0841317001126","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"15ml","offer_id":55187596870017,"sku":"0841317003311","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/files\/HistoiresdeParfumsAmbre114EaudeParfum120ml.jpg?v=1737029510"},{"product_id":"escentric-molecules-molecule-01","title":"Escentric Molecules - Molecule 01","description":"\u003cp\u003eMolecule 01 is the hero product from this award winning line-up of exquisite scents by Escentric Molecules. Formulated using a single fragrance molecule, ISO E Super, this simple, sophisticated and beautifully satisfying aroma is guaranteed to impress. Iso E Super is the ingredient responsible for creating the wonderful aroma found in this best selling perfume and has been said to have a pheromonic effect on the nose. Velvety-woody notes open but quickly settle. The wearer won't be able to smell the fragrance on themselves but they'll be assured of its value by the comments of passing peers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Molecule 01 smell like?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMolecule 01 is a fragrance that is often described as having a clean, woody, and slightly musky scent. It's known for its simplicity, as it primarily contains just one aroma chemical called Iso E Super. People perceive Molecule 01 differently; for some, it may have a subtle, almost skin-like scent, while others may notice a more pronounced cedarwood or sandalwood note. Overall, Molecule 01 is known for its minimalist and understated fragrance profile, making it a unique and versatile scent that can blend well with an individual's natural body chemistry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThings to note about Molecule 01:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. You can't smell this scent from the bottle, or on yourself, only others can smell it on you.\u003c\/p\u003e\n\u003cp\u003e2. Molecule 01 is more of an effect than an aroma; it's intriguing and enveloping but doesn't give a burst of scent to the wearer.\u003c\/p\u003e\n\u003cp\u003e3. The colour of the scent can vary from season to season, this is perfectly normal and is due to the fluctuations in the colour of the aroma-chemical, ISO E Super.\u003c\/p\u003e","brand":"Escentric Molecules","offers":[{"title":"100ml","offer_id":54508007850369,"sku":"5060103310029","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"200ml","offer_id":55069645996417,"sku":"5060103311781","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"30ml with Travel Case","offer_id":54508102353281,"sku":"5060103310098","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Travel Refill","offer_id":54508073091457,"sku":"5060103310074","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/EscentricMolecules-Molecule01.jpg?v=1663152410"},{"product_id":"d-r-harris-windsor-eau-de-toilette-50ml-spray","title":"D R Harris Windsor Eau de Toilette | 50ml Spray","description":"\u003cp\u003eWindsor Eau de Toilette by \u003cmeta charset=\"utf-8\"\u003eD R Harris - 50ml Spray.\u003c\/p\u003e\n\u003cp\u003eWindsor is a fresh, complex fragrance starting with citrus overtones and maturing into a warm, leathery scent with notes of black pepper and vetiver. The scent is the perfect mix of traditional, understated luxury and fresh, contemporary vibrancy. Windsor Eau de Toilette is a light but lasting fragrance, perfect for all occasions.\u003c\/p\u003e","brand":"D R Harris","offers":[{"title":"Default Title","offer_id":40332594315312,"sku":"5060242620812","price":47.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/d_r_harris_windsor_eau_de_toilette_50ml_spray.jpg?v=1657702850"},{"product_id":"geo-f-trumper-sandalwood-cologne","title":"Geo F Trumper Sandalwood Cologne","description":"\u003cp\u003eSandalwood Cologne by Geo F Trumper.\u003c\/p\u003e\n\u003cp\u003eOften referred to as the king of all Sandalwood Colognes, Geo F Trumper's Sandalwood masterpiece is unlike any other woody aroma your nose has had the pleasure of smelling. Notes of Leather, Jasmine and Lemon take the sharp edge off traditional Sandalwood, whilst Musk and Bergamot enhance longevity and add a subtle spice to the scent. Geranium, Cedarwood and Amber give a warm, woody heart to Sandalwood Cologne meaning it lasts all day long and matures beautifully as the day progresses.\u003c\/p\u003e\n\u003cp\u003eSuitable for both day time and evening wear.\u003c\/p\u003e","brand":"Geo F Trumper","offers":[{"title":"100ml - with Atomiser","offer_id":40756866842672,"sku":"5038607174317","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"100ml - (Crown Topped) Splash","offer_id":40756867956784,"sku":"5038607174119","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"50ml - with Atomiser","offer_id":40756913307696,"sku":"5038607174157","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/geo_f_trumper_sandalwood-cologne-100ml-spray_atomiser_1.jpg?v=1657705087"},{"product_id":"geo-f-trumper-eucris-eau-de-parfum-50ml","title":"Geo F Trumper Eucris Eau de Parfum | 50ml","description":"\u003cp\u003eEucris Eau de Parfum by Geo F Trumper.\u003c\/p\u003e\n\u003cp\u003eArguably Trumper's most popular scent, Eucris is the perfect aroma for the sophisticated gentleman. A warm and seductive Eau de Parfum with deep tones of Sandalwood and Musk give a rich and intriguing base. Cumin and Blackcurrant add a subtle spice which works beautifully with the heavier woody notes. Eucris is best suited to those who enjoy fragrances which are full of charm.\u003cbr\u003e\u003c\/p\u003e","brand":"Geo F Trumper","offers":[{"title":"Default Title","offer_id":40332674695216,"sku":"5038607201198","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/geo_f_trumper_eucris_eau_de_parfum.jpg?v=1657705267"},{"product_id":"olfactive-studio-still-life-eau-de-parfum","title":"Olfactive Studio Still Life Eau de Parfum","description":"\u003cp\u003eStill Life Eau de Parfum is a citrus-based, refreshing fragrance by Olfactive Studio.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTOP NOTES: Yuzu Elemi Peppers: pink pepper, black pepper, Sichuan pepper.\u003c\/li\u003e\n\u003cli\u003eHEART NOTES: Star Anise, Galbanum.\u003c\/li\u003e\n\u003cli\u003eBASE NOTES: Dark Rum, Cedarwood Ambrox.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStill Life is a gender neutral fragrance suitable for both men and women.\u003c\/p\u003e","brand":"Olfactive Studio","offers":[{"title":"100ml","offer_id":40719382773808,"sku":"3760209750058","price":145.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":40719383625776,"sku":"3760209750065","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/olfactivestudio_stilllife_100ml.jpg?v=1657707070"},{"product_id":"musgo-real-classic-scent-cologne-100ml","title":"Musgo Real Classic Scent Cologne","description":"\u003cp\u003eClassic Scent Cologne by Musgo Real.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Patchouli, Neroli, Bergamot\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Lavender, Violet, Wood\u003c\/li\u003e\n\u003cli\u003eBase Notes: Vetiver, Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe original launch from this iconic Portuguese brand, the Musgo Real Classic Scent Cologne stands as the symbol of masculinity and timeless elegance. The ever-alluring scent continues to have the same longevity and classic charm as it did back in 1936. Top notes of Patchouli, Neroli and Bergamot give a deep oriental bouquet that merges perfectly with vetiver and musk. As it's heart, lavender, violet and wood enhance the alluring bouquet and give you a powerful presence that demands the attention from all in a room. Splash on for a dash of invigoration and a fragrance that sits against the skin all day long. The Musgo Real Classic Scent comes bottled in the brand's signature, retro-inspired packaging, complete with emerald green to pay homage to the original bottles first released. With the help of Portuguese artisans, the glass flasks are individually handcrafted and stand boldly alongside the other lines in your personal grooming kit.\u003c\/p\u003e","brand":"Musgo Real by Claus Porto","offers":[{"title":"100ml","offer_id":40520752889904,"sku":"5601135093568","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/musgo_real_classic_scent_cologne_1_1.jpg?v=1657707098"},{"product_id":"aesop-hwyl-eau-de-parfum","title":"Aesop Hwyl Eau de Parfum","description":"\u003cp\u003eHwyl Eau de Parfum by Aesop.\u003c\/p\u003e\n\u003cp\u003eOne of the most well-balanced smoky fragrances we've had the pleasure of trying, Hywl fuses woody notes with Cypress, Vetiver and Frankincense. Inspired by Japan’s ancient Hiba trees and lush temple moss gardens, Hwyl evokes a sense of refuge in nature through potent botanical extracts. The inclusion of Cypress leads to a warm and woody heart, while notes of Vetiver extract, Frankincense and moss effect an earthy sensuality and longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAesop Hwyl Eau de Parfum Fragrance Notes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: Thyme, Elemi, Pink Pepper.\u003c\/li\u003e\n\u003cli\u003eMiddle notes: Cypress, Suede, Geranium.\u003c\/li\u003e\n\u003cli\u003eBase notes: Vetiver, Frankincense, Cedar.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aesop","offers":[{"title":"50ml","offer_id":54931887522177,"sku":"9319944012941","price":128.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":54931889291649,"sku":"9319944037357","price":200.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/files\/AesopHwylEaudeParfumfront.png?v=1737046473"},{"product_id":"escentric-molecules-travel-size-molecule-01-mandarin-30ml","title":"Escentric Molecules Travel Size Molecule 01 + Mandarin | 30ml","description":"\u003cp\u003eTravel Size Molecule 01 + Mandarin by \u003ca href=\"https:\/\/www.thegroomingclinic.com\/collections\/escentric-molecules\" title=\"Escentric Molecules\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEscentric Molecules\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSize: 30ml\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eA travel-friendly version of Escentric Molecules Molecule 01 + Mandarin. A citrus twist layered over the original Molecule 01, this refreshing mandarin scent showcases ISO E Super and it's ability to carry fresh, balanced notes.\u003c\/p\u003e\n\u003cp\u003eMolecule 01 + Mandarin is also available in 100ml \u003ca title=\"Molecule 01 + Mandarin - 100ml\" href=\"https:\/\/www.thegroomingclinic.com\/escentric-molecules-molecule-01-mandarin-100ml.html\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003efound here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Escentric Molecules","offers":[{"title":"Default Title","offer_id":40332781322288,"sku":"5060103310777","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/files\/EscentricMoleculesTravelSizeMolecule01_Mandarin.jpg?v=1737646103"},{"product_id":"costume-national-homme-parfum","title":"Costume National Homme Parfum","description":"\u003cp\u003eHomme Parfum by Costume National.\u003c\/p\u003e\n\u003cp\u003eA slightly more concentrated version of Costume National Homme, this Parfum is a long-lasting, head-turning scent that is guaranteed to get noses talking.\u003c\/p\u003e\n\u003cp\u003eChoose sophisticated scents that create an air of luxury all around you with the Costume National Homme Parfum. Deep and powerful, this blend of naturally rare elements has a woody depth to it that suits the most prestigious of events. It is eclectic but timeless, warm and spicy with hints of cardamom alongside grapefruit and cinnamon. Think tailored leather jackets, cashmere scarves and modern accessories with the sensuality to enhance any event. Spray on before any evening event for a fragrance that cannot fail to turn heads.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCostume National Homme Parfum features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWarm, spicy and woody fragrance originally launched in 2020.\u003c\/li\u003e\n\u003cli\u003eCrafted by the renowned nose, Dominique Ropion.\u003c\/li\u003e\n\u003cli\u003eFeatures premium natural extracts crafted by the Laboratoire Monique Remy in Grasse.\u003c\/li\u003e\n\u003cli\u003eTop notes of cardamom, grapefruit and bergamot.\u003c\/li\u003e\n\u003cli\u003eMid notes of patchouli, cinnamon and vetiver.\u003c\/li\u003e\n\u003cli\u003eBase notes of musk, sandalwood and labdanum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Costume National","offers":[{"title":"100ml","offer_id":40523260657712,"sku":"8034041523084","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Sample - 1.5ml","offer_id":40613631983664,"sku":"8034041522292","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/CostumeNationalHommeParfum2.jpg?v=1663262414"},{"product_id":"malin-goetz-dark-rum-eau-de-parfum","title":"Malin + Goetz Dark Rum Eau de Parfum","description":"\u003cp\u003eDark Rum Eau de Parfum by Malin + Goetz.\u003c\/p\u003e\n\u003cp\u003eCreated to be a refreshing reinvention of a traditional spicy scent, \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark Rum Eau de Parfum champions the finest attributes of this Caribbean tonic, and peppers balancing notes of amber and vanilla over the top. One spritz transports you back to sunsets on the beach, sipping your go-to cocktail and running your feet through sun-scorched sand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMalin + Goetz Dark Rum Eau de Parfum features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eTop notes: Bergamot, Plum and Anise.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMiddle notes: Leather, Rum and Vanilla.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eBase notes: Patchouli, Amber and Milk.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMalin + Goetz Dark Rum Eau de Parfum is a vegan-friendly fragrance and is perfectly suited to any gender.\u003c\/span\u003e\u003c\/p\u003e","brand":"Malin + Goetz","offers":[{"title":"50ml","offer_id":40537428492336,"sku":"856359008958","price":94.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/products\/Malin_GoetzDarkRumEaudeParfum1.jpg?v=1664209172"},{"product_id":"aesop-eidesis-eau-de-parfum","title":"Aesop Eidesis Eau de Parfum","description":"\u003cp\u003eEidesis Eau de Parfum by Aesop.\u003c\/p\u003e\n\u003cp\u003eWoody, spicy and drenched in amber, Eidesis Eau de Parfum is Aesop's beguiling olfactive treat that lures your senses into a reworked sandalwood and black pepper scent masterpiece. Frankincense, cumin and vetiver create a long lasting base while petitgrain and cedar open Eidesis with a charming and sparkling character.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e Scent Profile:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Petitgrain, black pepper, frankincense.\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Cumin, cedar, frankincense.\u003c\/li\u003e\n\u003cli\u003eBase Notes: Sandalwood, cedar, vetiver.\u003c\/li\u003e\n\u003cli\u003eOlfactive Family: Woody\/ chypre.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEidesis Eau de Parfum is a gender neutral fragrance and comes vegan friendly and cruelty free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Aesop","offers":[{"title":"50ml","offer_id":40597564096560,"sku":"9319944032246","price":160.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/files\/AesopEidesisEaudeParfum.png?v=1737046908"},{"product_id":"c-o-bigelow-bay-rum-cologne","title":"C.O. Bigelow Bay Rum Cologne","description":"\u003cp\u003eBay Rum Cologne by C.O. Bigelow.\u003c\/p\u003e\n\u003cp\u003eA decades-old formula first developed in 1907, this warm and exotic celebration of bay, citrus and spices is a timeless classic. C.O. Bigelow Bay Rum Cologne features notes of bay leaf and bergamot with a refreshing peppering of orange and lavender. Suitable for use by day and by night, Bay Rum Cologne will transport you from desk-to-dinner seamlessly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eC.O. Bigelow Bay Rum Cologne fragrance notes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Bergamot, orange, mint, bay leaf.\u003c\/li\u003e\n\u003cli\u003eMiddle Notes: Lavender, clary sage, nutmeg, cinnamon.\u003c\/li\u003e\n\u003cli\u003eBase Notes: Sandalwood, cedar, vetiver, musk.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eC.O. Bigelow Bay Rum Cologne is a vegan-friendly formula created to the same recipe for over 100 years.\u003c\/p\u003e","brand":"C.O. Bigelow","offers":[{"title":"75ml","offer_id":41109006024752,"sku":"815691000327","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/files\/C.O.BigelowBayRumCologne.jpg?v=1706097734"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1166\/0080\/collections\/Blind_Barber_Sets_Gifts_f84cc149-cc04-428a-a455-0a1218c2a5e3.jpg?v=1733406413","url":"https:\/\/www.thegroomingclinic.com\/collections\/most-popular-mens-fragrances-of-2026.oembed","provider":"The Grooming Clinic","version":"1.0","type":"link"}