The Ordinary Retinol


The Ordinary, launched in late 2016, is rapidly becoming one of the most popular skincare collections worldwide. Yes, worldwide. The Ordinary is quite literally taking the skincare world by storm and anti ageing is one of it’s strongest categories.


Why has The Ordinary become so popular, so quickly?


'Clinical Formulations with Integrity’ is The Ordinary’s tag line. The range has been developed by Deciem to offer powerful, targeted skincare preparations free-from a hefty price tag. The range is far from ‘ordinary’ with some of the products being the most advanced and most affordable that we’ve ever seen, this is why the range has gained notoriety at a super speedy pace.

As we become more demanding of our products in terms of performance, particularly when it comes to anti-ageing, brands have to remain incredibly innovative to keep up with our appeal for perfection. Anti-ageing is one of the trickiest areas to execute successfully as often the results are more long-term and prevention is better cure. The Ordinary has triumphed in the fight against ageing skin and for this reason, has gained popularity that other collections can only aspire to.

We’ve selected the most popular and most effective anti-ageing products from The Ordinary to help you to navigate this extensive collection, the only thing you need to do is move fast, these products sell incredibly quickly.

The Ordinary Anti Ageing Products

Granactive Retinoid 5% in Squalene - best used at night time.


All the power of Retinol without the irritation, Granactive Retinoid is a highly refined version of Vitamin A that carries all of the anti-ageing benefits of Retinol without the irritants. Developed by Grant Industries, Granactive Retinoid is an active skincare technology that offers better results than Retinol and prescription retinoids. Lines and wrinkles are visibly reduced with continued use.


Retinol 1% in Squalene  - best used at night time


A derivative of Vitamin A, Retinol is one of the most powerful anti-ageing ingredients available in over-the-counter skincare products. Retinol visibly reduces the appearance of lines and wrinkles and helps to erase photo damage (sun damage) with continued use. Maintaining the integrity of the Retinol molecule is of paramount importance to ensure that the best results are achieved. Water, oils and silicones can all affect the performance of Retinol so suspending it in plant-derived Squalene is the best option.


Buffet - best used morning and night


Informatively named, Buffet is like a table of offerings that the skin can work with as it absorbs the serum. Packed with Peptides (proteins which trick the skin into regenerating itself), Buffet encourage cell regeneration and makes the skin act younger. Amino acids and numerous Hyaluronic Acid complexes have been blended with a probiotic complex to give an ‘all singing, all dancing’ anti ageing treatment.


Matrixyl 10% + HA - best used morning and evening


A cocktail of peptides in a hyaluronic acid complex, this multi-faceted anti-ageing hero targets line and wrinkles by encouraging the skin to regenerate itself more quickly. Hydration levels of dramatically improved with Hyaluronic Acid charging the skin with moisture whilst Matrixyl 3000 stimulates collagen and elastin production, boosting skin density.


Hyaluronic Acid 2% + B5 - best used morning and night


Also known as the fountain of youth, Hyaluronic Acid holds up to 1000 times its own weight in water so as it’s absorbed in the skin it draws-in hydration. What sets The Ordinary Hyaluronic Acid from the others is the low-, medium- and high-weight molecules which travel to various levels of the skin, this ensures that moisture is delivered to upper and lower layers of the dermis. Vitamin B5 has been blended into this serum to improve and enhance surface level hydration.